Mexican Design Conquers Tokyo: No Name and SVLIM Triumph at Rakuten Fashion Week

By: Karl Manrique

Two Mexican designers presented collections in Japan this September at RFWT S/S ’26, demonstrating that in Latin America fashion with essence can be created.

The Global Fashion Collective presented in two shows in Tokyo during Rakuten Fashion Week the collections of a list of designers from Taiwan, Japan, Malaysia, and South Korea, along with two representatives from Mexico: NO NAME and SVLIM. Each of the exits was complemented with the mastery in makeup by Cristina Cuellar and her team.

S V L I M: A visual metaphor in Japan

During the second show of the Global Fashion Collective at Rakuten Fashion Week, SVLIM presented totally new garments, but created under its own essence, demonstrating that it is possible to innovate without losing authenticity, which it proved with its collection HANAHAKI S/S ’26.

A visual metaphor was this collection, made up of silhouettes in an almost total black, adorned with metallic applications, flowers, bone shapes, and robotic pieces from LASEM.

In this presentation, Elizabeth Salim evokes what Hanahaki is, which, as the designer herself explains in this exclusive interview for Fashion Thinking, is a fictitious disease that arises from Asian narrative caused by unrequited love, where the afflicted coughs flowers that sprout from themselves, germinated from the emotional pain of the one who suffers it.

SVLIM’s collection is a poem born from the transmutation of the negative into the positive, just as expressed in the slogan “Rejection Makes Me Bloom,” printed on one of its designs. This is a well-achieved collection that integrates innovations in pattern-making, sentiment, and technology, combined with the underground essence that highlights SVLIM as a sustainable brand that does things from its unique vision, always looking toward the future and innovation.

**Photographs courtesy of Global Fashion Collective

N O N A M E: celebrates 10 years in fashion at RFWT

NO NAME celebrates its first decade in fashion, bursting in with a unique collection, very much in its style, during the first show at Rakuten Fashion Week, where Jonathan Morales proposed silhouettes that reveal at first sight the brand’s hallmark, but this time with an evident twist that reveals the roots of Mexico fused with a Japanese touch.

Vibrant tones in emerald green and electric pink over a muted background created contrast, shaping a cyberpunk aesthetic fused with sculptural tailoring and original prints in every look. The brand’s underground and urban vein came through in this striking, symbol-laden collection.

With this collection, Jonathan Morales gave a statement of what avant-garde fashion should be: expression and rebellion.

**Read the exclusive interview with Jonathan Morales of NO NAME